Step 1
Identification of Core Client and Specific Product Match
This area of the Scale You Up process involves a deep dive into your customer avatar. This helps us analyze several factors about your core audience and or customer. This is the essential ingredient for building your brands success. Without this key element setting the trajectory for the entire process we would be shooting without aiming.
It’s during this phase that we help you understand how your audience relates to you and how they perceive you. Once we know this we can adapt your product design and its development to “Slip”into your stream of contact with your audience so that you are merely suggesting and not “Over-Selling” your clientele. This phase helps us really understand the wants and desires of your group as well as their fears and frustrations. Again this is one of the most, if not the most, crucial processes in monetizing your audience.
Step 2
Brand Building
Brand Building is the phase in which we collaborate with you to figure out what your audience or following perceives to be “Your Brand.” When we know this we can start to lay out and design mock-up concepts which will later be the face of your product/products or business.
We start with the audience and their current perception of you and then blend that with your own ideas and creative to come up with something that’s truly unique to you and “Speaks” to your following or clientele with accuracy.
This process includes everything from generating logos, looks, color scheme and overall presentation of your product concept and how it will be delivered to your market. Our team will layout options based on the above criteria and then show you exactly how that translates into a unique and creative look.
Step 3
Product Formulation
Once we have completed the brand building process we then move into the Product Formulation phase of our process. This process involves taking the information we know about your audience and then formulating “Hyper Focused” products that will help them achieve their goals.
This will be different for every client and because of that it’s necessary that we have literally hundreds of options available. Our wide range of raw material assets include all types of compounds ranging from sports nutrition, fat loss, muscle growth, health optimization and even obscure ingredients such as CBD and Nootropic compounds.
Our team sources ingredients from all over the world to help us formulate and design products that will truly speak to the heart of your clients needs. Our team formulates and creates your product in our 15,000 square foot cGMP compliant facility. This state of the art facility includes cutting edge equipment that can blend and encapsulate thousands of bottles of product daily.
Our team prides itself on delivery time, which averages 14 to 21 business days. This is in direct contrast to the usual 6-8 week industry standard for product manufacturing. All processes are controlled in-house to ensure superior quality and seamless delivery of product directly to you and your team.
Step 4
Website / E-Commerce Store Design
Our website design team will build and create a fully functional, streamlined and mobile friendly website. We specialize in both E-Commerce and Branding Sites which can be designed for single products or multiple product offerings.
Our team manages several sites simultaneously and has the ability to create a simple site that you take over or even a site that we manage for you. The site design is based on the “Brand Building” strategy that we developed in step 2. Every site we build is highly optimized and completely customizable with special focus on blending into your social media channels with seamless integration.
Most importantly we ensure that each site is created in a way that allows for you to manage the “Control Panel” and track all your data. Although this is a simplified description, we can assure you that having your sales numbers at the tip of your finger is crucial to your continued growth
and success.
Our team will work directly with you on designing the most complete and comprehensive website needed for your particular sales strategy.
Step 5
Digital Marketing
Our team works directly with some of the most sought after Facebook and Instagram advertising firms in the industry. Our strategic relationship with them allows for us to help guide you when the time comes for you to start scaling up your marketing dollars to reach clients outside your immediate audience or clientele.
Our creative team can help design ads, produce video and give you “Best Practice” instruction when it comes to building out your advertising assets. The world of digital marketing changes daily and we take pride in keeping up with the most current strategies directly related to:
– Email Marketing
– Social Media Marketing
– Intent Based Branding
– Direct Sales Messaging
– Multiple Audience Creation
Step 6
Industry Best Turnaround Time
We pride in ourselves in being able to produce and ship product in less than 21 days or 3 weeks. The industry standard in the supplement and nutrition business is approximately 6 weeks. Our ability to source raw materials quickly and keep the majority on hand allows for us to blend and finish product in record time.
Our team has developed processes that allows for extremely fast blending and bottling. All this and still with strict compliance to cGMP standards. Our GMP certification gives our lab and manufacturing facility the FDA’s “Good Manufacturing Practices” seal of approval.
We understand that time is of the essence when creating, designing and bring your new concept to market. Because of this we ensure that our clients get their product fast! Whether you need to move over from another manufacturer because of time lags or are starting from scratch, our team will get your product out the door faster than anyone in the industry.